Green Your Business Processes and Your Image
For a modern, progressive businesses, carbon management and awareness of their carbon footprint is becoming a must. Investing in behavioural change, technology and processes is vital for several reasons.
Although any business’s Raison d’être is to generate a profit, in the modern world it is accepted, and to varying degrees depending on circumstances enforced both by law and consumer sentiment, that this profit is generated without negatively impacting the immediate and broader environment the business exists within. Carbon efficiency, a company keeping its carbon footprint to a minimum, is now a crucial element to any company’s Corporate Social Responsibility strategy.
With global warming and carbon emission levels one of the most pressing concerns in the modern world, each and every company has a responsible to minimise their own impact. This can be done through optimising working processes to be as efficient as possible but also by carbon offsetting through companies buying carbon credits which support offset projects.
Marketing & Corporate Image
For a company to be able to endorse its products or services as carbon neutral or carbon efficient is an important edge over competitors in today’s market. For household brands and companies presenting themselves as market leaders the trend is leading towards such endorsements becoming the accepted standard. Consumers and clients increasingly look to criteria of environmental and social responsibility when making a choice of supplier.
With energy costs rising and expected to do so for the foreseeable future, investing in energy efficiency across business processes is not simply the environmentally responsible thing to do, but in the medium to long-term will have a direct impact on a company’s bottom line. Whether it be in terms of a company’s operational space, it’s production or operational processes, expending more energy than strictly necessary will most likely mean increasing costs much more substantially than has been the case over the age of cheap fossil fuels, which is coming to an end.